Mobile web developers tend to face many of the same common challenges – such as cross-browser compatibility and inconsistent HTML and CSS in mobile browsers – frameworks have been developed that are specifically designed to address these issues and to work as flawlessly as possible on a wide array of smart phones and tablets. Most of these frameworks are lightweight, which helps facilitate fast mobile web browsing without compromising the look and feel of your site.

Mobile apps can let users set up their preferences at the start, based on which users can be served with customized content. Apps can also track and observe user engagement, and use it to offer custom recommendations and updates to the users. Furthermore, they can also identify location of the users in real-time to provide geography-specific content.